When you think of holistic marketing, what’s the first thing that comes to mind? Billboards? Social media? Email? Thought leaders? Marketing is diverse, and choosing the best approach for your business can be difficult. At the same time, the way we do business is evolving at a rapid pace.
Therefore, the best way to choose the most real marketing approach is to look at it holistically. In this article, we will deliberate the holistic marketing concept and how to use it to benefit your business.
What is Holistic Marketing?
The concept of holistic marketing looks at the different parts of a business. It is based on the premise that the whole is better than the sum of its parts. Therefore, there is a common goal and objective for all business-related activities.
This ensures that every person in every department, from sales to operations, HR to marketing and more, is working towards a common goal.
Holistic Marketing Example
Coca-Cola has one of the best instances of the holistic marketing concept. They recently updated their entire global identity to “Real Magic.” This strategy demonstrates the brand’s purpose: to renew and change the world.
Manuel Arroyo, Global Chief Advertising Officer for The Coca-Cola Company, says: “Real Magic is more than just a slogan. We see it as a philosophy beyond advertising and embodies everything special about the brand.”
Three Features of Holistic Marketing Philosophy
There are three main topographies of holistic marketing philosophy: common purpose, coordinated action, and integrated action.
Shared Purpose: All parts of the business are focused on the same goal – delivering an excellent customer experience.
Alignment: All activities, processes, and communications that occur in a business must be aligned to achieve a common goal.
Integrated Activities: All activities performed in a business must be designed and integrated to work together to deliver a seamless and dependable customer experience.
5 Reasons to Use Holistic Marketing
Customer needs are constantly changing. Customers make purchases only after thoroughly researching online and offline to find the right product. Therefore, holistic marketing is the need of the hour to ensure that the client chooses your product over that of your competitors. Here are some more reasons why you need holistic marketing:
Brand Building
One of the best ways to increase brand awareness is to highlight your brand’s core values across all platforms. Since consumer behaviour constantly changes, a business must maintain consistency across manifold channels to ensure maximum brand performance.
Focus
Clear and consistent communication lets the customer focus on the business’s core values. These core values make people associate a brand with its values, not just its products.
Efficiency
Holistic marketing improves communication between different parts of the business because they all have a common goal. It also ensures that all business processes are in harmony with each other, which increases brand awareness.
Effectiveness
Holistic marketing focuses on long-term goals, allowing a business to thrive and maximize its resources. Apple is another company that has successfully used holistic marketing. Most people usually buy an iPhone or Mac before entering a showroom.
Cohesiveness
Instead of having conflicting messages in different parts of your brand, holistic marketing brings all under one roof. This creates greater consistency and cohesion for all of your customers.
5 Concepts and Components of Holistic Marketing
Holistic marketing combines five components to unify a company’s brand image.
Relationship Marketing
Relationship marketing focuses on your relationships with customers, employees, partners, and potential and existing competitors. This constituent of marketing focuses on creating a comprehensive commercial plan with long-term goals that span the entire business system. The main goal is to emphasize marketing activities that make a strong emotional connection and cultivate faithfulness from these stakeholders rather than simply interacting with them only when necessary.
Internal Marketing
Holistic marketing considers two types of customers: internal and external. While outside customers are the top priority for any company, internal customers (employees) also play an essential role in the marketing process. Internal marketing views employees as customers who must be convinced of the business’s core values just as aggressively as external customers. This safeguards that they understand their role in the marketing process.
Integrated marketing
Integrated marketing creates a seamless brand experience for the consumer by integrating various communication channels (sales promotion, public relatives, advertising, direct marketing, digital marketing, etc.). This ensures that communication is synchronized and projects a strong, focused brand image.
Social marketing
Social or socially responsible marketing involves a broader concern for society. It follows the philosophy that businesses are part of society and should give back to it. This requires maintaining certain business ethics and focusing on philanthropy and community organizations. Social marketing encourages all company stakeholders to have a positive impact on society.
Performance Marketing
Performance marketing focuses on various business activities such as selling a creation or service, ethical and legal errands as a business, brand and customer value, etc.
Conclusion
Holistic marketing represents a paradigm shift in how businesses approach marketing, emphasizing the importance of integration, consistency, and customer-centricity. By taking a holistic approach, businesses can create meaningful connections with customers, increase brand loyalty, and achieve sustainable success in today’s competitive marketplace. Carmatec’s marketing strategy focuses on creating a consistent brand image, delivering exceptional customer experiences, and building strong customer relationships to achieve business success.
FAQs
What is Holistic Performance Marketing?
Holistic performance marketing looks at immediate returns, such as long-term value drivers, sales revenue, customer churn rate, product quality, market share, etc.
What is the difference amongst marketing and market division?
When a target market is divided into subgroups based on different features, it is called market segmentation. Bringing the market together for a common goal is called holistic marketing.
What are the different dimensions of marketing?
There are three main characteristics of marketing: first, a common purpose; second, concerted action. And lastly, integrated action.
What are the 7 different marketing strategies?
The famous 7 Ps of marketing are Price, Promotion, Physical Evidence, Product, People, Place, and Process. Combining these Ps is important to build a sustainable marketing strategy.